Eight Key Strategies That Boost Your Marketing Results

In Branding, Marketing Communications on July 6, 2011 at 12:57 pm

Like many things in life,  simple things can make the difference between success and failure. When it Boost marketing successcomes to marketing your small business, that is especially true. Here are eight key strategies that can boost your marketing results.

  1. Be consistent. Every business should have a strong, succinct marketing message that clearly indicates the customer need your product or service addresses, the solution you offer and what makes your solution better than that offered by your competition. Use this message consistently in all of your marketing tools as well as when you are networking. If you want your customers and prospects to understand what your company offers, be consistent.
  2. Be succinct. Keep your message short and to the point.
  3. Be persistent. Marketing is not a once and done event. It is a cultivation process through which you build relationships with prospects and clients by staying in touch, addressing needs and anticipating future ones. Plan to contact prospects and clients on a regular basis, in person, through social media and by email marketing.
  4. Listen. If you want to know what customers and prospects want, listen to them. Give them the opportunity to speak, whether it’s during your sales presentation or through a customer survey. Customer comments provide great insight when you are developing your marketing strategy.
  5. Personalize your approach. Everyone likes to feel important and in marketing, the personal approach is your opportunity to create that feeling. Know your customers and prospects so you can target messages specifically to their needs. On an individual level, send handwritten notes for birthdays or special achievements. Email articles that might be of interest. These are all important ways of staying in touch.
  6. Get organized. If you want to make the most of every opportunity that comes your way, get organized. Use — don’t lose — that stack of business cards you’ve collected. Every individual represents a potential new customer. Capture contact information in a database and keep it up to date. Create a system that works for you so you can follow up on prospects and customers who want to be contacted at a later date.
  7. Diversify. While this may sound more like financial advice, it’s important to effective marketing as well. There are many different ways to share your message with prospects and clients. The more channels you use, the more opportunities you have to reach your target audience. The key to diversification is to know your audience and how they like to receive information.
  8. Believe in what you do. If you want to sell a product or service, you must believe in it and in your ability to deliver value to your client. Help your client understand this value.

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